The Metropolitan Municipality took its place at MITT Moscow Tourism Fair

18 Mar The Metropolitan Municipality took its place at MITT Moscow Tourism Fair

Muğla Metropolitan Municipality participated in the MITT Moscow Tourism Fair to promote the cultural and historical values of the city in the international arena in accordance with the vision of ‘World City Muğla’.

Muğla Metropolitan Municipality participates in the MITT Moscow Tourism Fair, one of the biggest tourism fairs worldwide, and promotes Muğla.

Attending the MITT Moscow Tourism Fair, which started on 18 March 2025, and will run until 20 March 2025, the Metropolitan Municipality aims to display Muğla’s tourism attractions, cultural, and historical values on an international platform, raise awareness, and foster cooperation.

Along with Muğla Metropolitan Municipality, Antalya, one of the top three tourism destinations in Türkiye, is also being promoted by Antalya Metropolitan Municipality at the MITT Moscow Tourism Fair.

Muğla is Being Promoted in Moscow

One of the most notable international events in the tourism sector, the MITT Moscow Tourism Fair, held in Moscow, the capital of Russia, is a prestigious event that brings together tourism professionals from around the world.

MITT Moscow, held annually in March, brings together leading representatives from the tourism sector, including travel agencies, hotels, airlines, and destination management organizations. Muğla Metropolitan Municipality will also participate in this important event, making various contacts to promote Muğla’s tourism destinations, strengthen international cooperation, and explore opportunities to expand into new markets.

A 20 percent increase in the number of foreign tourists has been observed following international promotions.

The number of foreign tourists visiting Muğla has increased following promotions at international tourism fairs, where Muğla Metropolitan Municipality, along with district municipality representatives and tourism stakeholders, highlighted the area’s tourism potential to global tourism professionals and worked to enhance its international recognition.

According to the latest, while 10 thousand 309 people visited Muğla in January 2024, 12 thousand 134 people visited in January 2025, marking an 18 percent increase. While the number of foreign tourists entering Muğla in February 2024 was 12 thousand 726, it increased by 20 percent to 15 thousand 526 people in February 2025. In total, the number of visitors coming to Muğla from abroad increased by 20 percent in the January-February period of 2025 compared to the same period in 2024, rising from 23 thousand 035 to 27 thousand 660 people.

Mayor Aras: “We will continue to be present on international platforms to promote our Muğla in the best way possible”

Ahmet Aras, President of the Coastal Aegean Municipalities Union and Mayor of Muğla Metropolitan Municipality, said: “Our Muğla is one of the leading cities in the world in terms of tourism potential. In 2024, we once again proved our strength in this field by hosting 10 million domestic and foreign tourists. The interest of tourists, especially from Russia, is increasing every year. Russia is the second country that sends the most visitors to our city. For this very reason, we attach great importance to the organizations in Russia. To ensure that Muğla takes its deserved place in the international arena and to strengthen cooperation within the tourism sector, we took our place at the MITT Moscow Tourism Fair held in Moscow from 18 to 20 March 2025. MITT Moscow is one of the most prestigious organisations in the sector, bringing together tourism professionals from all over the world for more than 30 years. This fair provides an excellent opportunity to display Muğla’s diverse offerings in alternative tourism areas such as nature, culture, health, sports, gastronomy, and agro-tourism, beyond the traditional focus on sea, sand, and sun tourism. As Muğla Metropolitan Municipality, we will continue to be present on international platforms to promote the history, nature and cultural heritage of our city in the best way possible in accordance with our vision of ‘World City Muğla’. Muğla is not only a holiday destination, but also a culture of life. We will maintain our efforts with determination to introduce this culture to the world and ensure sustainable growth in tourism.”