Between October 2024 and May 2025, Mu\u011fla Metropolitan Municipality participated in eight national and international fairs, promoting Mu\u011fla to about 300,000 people.<\/p>\n\n\n\n
The Metropolitan Municipality continues to promote Mu\u011fla, one of the world\u2019s and T\u00fcrkiye\u2019s leading tourism destinations, along with its 13 districts at national and international fairs, presenting its tourism potential to broad audiences. The process began in October 2024 with participation in the ITF Istanbul Tourism Fair. Since then, the Metropolitan Municipality has attended eight national and international fairs to introduce Mu\u011fla to the world. Approximately 300,000 people participated in these fairs held in some of the world\u2019s most important capitals. Mu\u011fla Metropolitan Municipality promoted Mu\u011fla and its 13 districts with dedicated stands at fairs in Istanbul, Antalya, London, Berlin, Moscow, Dubai, and Izmir. In the coming days, the Metropolitan Municipality will continue its promotional efforts by participating in the ITB China 2025 Tourism Fair to be held in Shanghai, China.<\/p>\n\n\n\n
With Ahmet Aras taking office as Mayor of Mu\u011fla Metropolitan Municipality following the 2024 local elections, the Municipality has adopted the vision of a “World City Mu\u011fla” and continues to strengthen its relations with global cities. By participating in major tourism fairs where key players of the tourism sector gather, the Metropolitan Municipality has been actively promoting Mu\u011fla. Following these efforts, a 6% increase in the number of tourists visiting Mu\u011fla was recorded in 2025. In the first four months of 2024, the number of tourists entering the country through Mu\u011fla\u2019s customs gates was 239,593, while in the same period of 2025, this number rose to 254,096. Celal Cem Dengiz, Head of the Foreign Relations Department of the Metropolitan Municipality, stated that the fairs held in world capitals have significantly strengthened information sharing, partnerships and promotional activities within the tourism sector and an increase in the number of tourists choosing Mu\u011fla has been observed.<\/p>\n\n\n\n
International Support for the Sustainable City Vision<\/strong><\/p>\n\n\n\n Through participation in national and international fairs, Mu\u011fla has been able to display not only its tourism potential but also its vision for sustainability and eco-friendly urban development to wide audiences. As a reflection of these efforts, Mu\u011fla Metropolitan Municipality qualified to receive a grant of 2,706,400 TL within the scope of the European Union-supported Driving Urban Transitions (DUT) 2023 program. With the internationally partnered Urban-CoLLaR project, the Municipality became a stakeholder in a model initiative aimed at the efficient use of environmental resources and neighbourhood-scale circular transformation in the Mente\u015fe district.<\/p>\n\n\n\n Mayor Aras stated, \u201cWe have introduced and promoted Mu\u011fla, along with its 13 districts, at fairs held in some of the world\u2019s most important capitals, from London to Moscow, from Dubai to Berlin.\u201d<\/strong><\/p>\n\n\n\n Ahmet Aras, President of the Coastal Aegean Municipalities Union and Mayor of Mu\u011fla Metropolitan Municipality, stated that they have set out with the vision of “World City Mu\u011fla” and are working to make Mu\u011fla, with its 13 districts and unique beauties, the tourism capital of the world.<\/p>\n\n\n\n Mayor Aras said, “With its historical richness and natural beauty inherited from the past, Mu\u011fla is a city that has become a brand in tourism. From Hippocrates to Herodotus, from the Fisherman of Halicarnassus to Can Y\u00fccel, we are carrying the flag passed down to us by fellow citizens who have introduced and immortalized Mu\u011fla through their names. We have promoted and represented our 13 districts at fairs held in some of the world\u2019s most important capitals, from London to Moscow, from Dubai to Berlin. Our goal is to further increase the tourism potential and international visibility of our city. At the same time, we aim to ensure that our country and Mu\u011fla receive a greater share of tourism revenues. The tourism industry holds significant economic size and power. These fairs bring together a wide range of participants, including travel agencies, hotel and accommodation sector representatives, airline companies, tourism destinations, and tourism technology developers. By meeting with professionals in the sector, we are building new networks and developing new business relationships. With the vision of ‘World City Mu\u011fla,’ we will continue to promote our city in every field and take strong steps toward becoming the capital of tourism.”<\/p>\n","protected":false},"excerpt":{"rendered":" Between October 2024 and May 2025, Mu\u011fla Metropolitan Municipality participated in eight national and international fairs, promoting Mu\u011fla to about 300,000 people. The Metropolitan Municipality continues to promote Mu\u011fla, one of the world\u2019s and T\u00fcrkiye\u2019s leading tourism destinations, along with its 13 districts…<\/p>\n","protected":false},"author":2,"featured_media":1382,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[],"class_list":["post-1377","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-visits"],"_links":{"self":[{"href":"https:\/\/worldcitymugla.org\/en\/wp-json\/wp\/v2\/posts\/1377","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/worldcitymugla.org\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/worldcitymugla.org\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/worldcitymugla.org\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/worldcitymugla.org\/en\/wp-json\/wp\/v2\/comments?post=1377"}],"version-history":[{"count":1,"href":"https:\/\/worldcitymugla.org\/en\/wp-json\/wp\/v2\/posts\/1377\/revisions"}],"predecessor-version":[{"id":1383,"href":"https:\/\/worldcitymugla.org\/en\/wp-json\/wp\/v2\/posts\/1377\/revisions\/1383"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/worldcitymugla.org\/en\/wp-json\/wp\/v2\/media\/1382"}],"wp:attachment":[{"href":"https:\/\/worldcitymugla.org\/en\/wp-json\/wp\/v2\/media?parent=1377"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/worldcitymugla.org\/en\/wp-json\/wp\/v2\/categories?post=1377"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/worldcitymugla.org\/en\/wp-json\/wp\/v2\/tags?post=1377"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}