The Eastern Mediterranean International Tourism and Travel Exhibition (EMITT) 2026 was held at the Istanbul Fair Center (IFM). As one of the most important global meeting points of the tourism industry, the fair brought together key stakeholders from around the world. Mu\u011fla Metropolitan Municipality participated in the event with exhibition stands opened in cooperation with district municipalities, chambers of commerce, and tourism stakeholders.<\/p>\n
Each year, EMITT brings together tourism professionals from around the world with destinations and travel brands. Mu\u011fla Metropolitan Municipality Mayor Ahmet Aras, who also serves as the President of the Coastal Aegean Municipalities Union, attended the fair as well. EMITT continues to be one of the sector\u2019s leading international meeting points, hosting 656 participants from 109 countries and welcoming 23,725 visitors.<\/p>\n
Mu\u011fla Showcased on the International Stage at EMITT<\/strong><\/p>\n Within the scope of EMITT 2026, Mu\u011fla Metropolitan Municipality is promoting the city\u2019s natural, cultural, and tourism assets to visitors through exhibition stands opened in cooperation with district municipalities. At the Mu\u011fla stand, the city\u2019s year-round tourism diversity, sustainable tourism approach, cultural heritage, gastronomy, and alternative tourism opportunities are highlighted. Through the connections to be established throughout the fair, it is aimed to further enhance Mu\u011fla\u2019s international visibility.<\/p>\n Launch of the Caria Vision Tourism Meeting Held<\/strong><\/p>\n The launch of the 2nd International Caria Vision Tourism Meeting was held within the scope of the EMITT Tourism Fair. In addition to Mu\u011fla Metropolitan Municipality Mayor Ahmet Aras, the launch was attended by presidents of chambers of commerce, district mayors, members of parliament, and Mu\u011fla Governor Dr. \u0130dris Akb\u0131y\u0131k. During the event, sector representatives were presented with the Caria Region\u2019s historical and cultural heritage, its sustainable tourism approach, destination branding efforts, and goals for international cooperation.<\/p>\n Mayor Aras: \u201cWe Represent Our City in Cooperation with Our Districts\u201d<\/strong>\u00a0<\/strong><\/p>\n Mu\u011fla Metropolitan Municipality Mayor Ahmet Aras stated that the EMITT Tourism Fair serves as an important platform for establishing new partnerships and promoting destinations internationally. He emphasized that Mu\u011fla is strongly represented at the fair together with its district municipalities. Mayor Aras also underlined that the launch of the 2nd International Caria Vision Tourism Meeting, held within the scope of EMITT, is highly valuable for both Mu\u011fla\u2019s tourism sector and T\u00fcrkiye\u2019s tourism as a whole.<\/p>\n Mayor Aras: \u201cMu\u011fla Has a Strong Cultural Heritage\u201d<\/strong><\/p>\n Speaking at the launch of the 2nd International Caria Vision Tourism Meeting, Mayor Aras shared his views on Mu\u011fla\u2019s historical heritage, tourism potential, and infrastructure investments. Emphasizing that the Carian and Lycian civilizations were established in Mu\u011fla, Mayor Aras noted that this highlights the city\u2019s historical significance. He stated that each district of Mu\u011fla has hosted many civilizations throughout history and that the city possesses a strong cultural heritage.<\/p>\n <\/p>\n \u201cWe Are Making Record Investments in Infrastructure\u201d<\/strong><\/p>\n Mayor Aras emphasized that strong infrastructure is essential for sustainable tourism, saying: \u201cWithout completing our infrastructure, we cannot achieve a sustainable and high-quality tourism sector. We must speak openly about what still needs to be improved.\u201d<\/p>\n Mayor Aras stated that Mu\u011fla Metropolitan Municipality has made infrastructure a top priority, noting that the investment budget of the Mu\u011fla Water and Sewerage Administration (MUSK\u0130) was increased from 900 million Turkish lira to 6.2 billion Turkish lira. He also reported that in 2025 alone, an investment of 4.2 billion Turkish lira was made for water supply, sewage systems, wastewater treatment plants, and distribution networks. He added that efforts to secure water supply through a desalination system are also ongoing.<\/p>\n \u201cInstitutions in Mu\u011fla United Under One Roof\u201d<\/strong><\/p>\n Emphasizing institutional cooperation in his remarks, Mayor Aras stated: \u201cToday, under the leadership of our esteemed Governor, we are all gathered under the same roof together with all our districts. We will continue to work in cooperation and with a shared vision for Mu\u011fla\u2019s future.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":" The Eastern Mediterranean International Tourism and Travel Exhibition (EMITT) 2026 was held at the Istanbul Fair Center (IFM). As one of the most important global meeting points of the tourism industry, the fair brought together key stakeholders from around the world. 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